PURPOSEFULLY DIFFERENTIATED

Tel + 27 11 928 2000 • Fax + 27 11 392 2354
Private Bag X2016, Isando 1600
Tripswitch Drive, Elandsfontein, Gauteng,
cbi@cbi-electric.com
internationalsales@cbi-electric.com  (Outside Africa)

 

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Gentlemen, Start your motors.

2004/08/16

Last month CBI invited customers to test their motor control skills at the BMW advanced driving track.

During the course of the day, participants were introduced to the finer arts of skid control and collision avoidance. These techniques were cleverly aligned with the benefits associated with CBI’s range of Motor Control products. This fun day had a serious purpose. The motor control market is characterised by commodity type products with no one product having distinct benefits over its competitors. In an entertaining and memorable fashion, CBI were able to reinforce the knowledge of their motor control range of products within the target market. Guests comprising specialist panel builders and switchboard-manufacturers, were unanimous in their appreciation and enthusiasm for the day. For further information on CBI Motor Control, contact Eddie Milne on Tel: (011) 928 2000 or emilne@cbi.co.za